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Our strategy and our business

Our strategic priorities

At AMP, helping people own tomorrow is at the heart of everything we do. We have a clear strategy to deliver long-term growth, and are focused on operating in markets that are large and growing, where competition is rational, and where we have a distinct competitive advantage.


  • Tilt investment to our high growth businesses
  • Complete the customer-centred transformation of our business
  • Expand internationally
  • Manage costs and driving efficiency

Our business

We are proud to be one of Australia’s leading wealth managers. Through our portfolio of businesses, we offer services and solutions to help our customers achieve their goals and own a better a tomorrow.


We are number one for financial advice in Australia. AMP financial advisers provide quality financial advice to help people take control of their finances and reach their goals. AMP supports our advisers with the services and systems that enable them to provide the highest standards in advice and customer service.

Wealth Solutions and Customer

We help our customers save for and live well in retirement with our range of award-winning super products, including self-managed super funds (SMSF). We are number one in Australia for superannuation, SMSF and number two for retirement incomes. 

AMP Bank

Our Australian retail bank provides residential and investment home loans, deposit and transaction accounts and self-managed super fund (SMSF) banking products to over 100,000 customers. Our solutions are provided through mortgage brokers and AMP aligned financial advisers, and directly through phone and internet banking.AMP Bank is well-capitalised with an A level credit rating as measured by Standard and Poor’s. AMP Bank is regulated by APRA (the Australian Prudential Regulatory Authority), and has operated under its Australian Banking Licence since 1998.  Details of AMP’s liquidity ratio and financial performance can be found in AMP’s Investor Report.

AMP Capital

AMP Capital is our leading global investment house. Through AMP Capital, we work to deliver outstanding investment outcomes for clients through our strengths in real estate and infrastructure, and specialist expertise in fixed income, equities and multi-asset solutions. We have enduring strategic partnerships with leading organisations in China and Japan. 

Life insurance and Mature

We support our customers and their families during difficult times with our award-winning life insurance, income protection and disability insurance solutions. Our customer-centred approach to claims management focuses on getting customers back to a good quality of life and returning to work, supported by a team of medical and rehabilitation specialists.

New Zealand

In New Zealand we provide customers with a range of goals-based wealth solutions across financial advice, superannuation services for business and employer-sponsored schemes, as well as life insurance and investments.