Our purpose
Our purpose – helping people create their tomorrow – guides our actions and decision-making across AMP.
- For our customers this means giving them the confidence to take control of their finances and achieve their goals.
- For our partners this means working together to meet the needs of customers.
- For our shareholders this means delivering sustainable financial performance and returns.
- For our employees this creates meaningful opportunities to contribute and deliver positive outcomes.
- For our communities this means improving financial equality through our community partners, grants programs and volunteering.
- For all our stakeholders it is about delivering value and impact and reporting meaningfully on our progress.
Our values
Our purpose is underpinned by five values:
- Put customers first is about considering customers in all our decisions and making it as simple as possible for them to take control and achieve their goals.
- Own it is about holding ourselves and each other accountable, honouring our commitments and delivering results.
- Be brave is about having the courage to speak up and try new ways of doing things to adapt, learn and deliver.
- Play as one team is about breaking down silos and playing to the strengths of our diverse team.
- Do the right thing is about being respectful and delivering on our promises.
