Our Strategy 

We have a clear strategy to enable AMP to deliver on its purpose: Helping people create their tomorrow. 

The strategy focuses on three key themes: 

Drive business line profitability and positive customer experience

• Bank: Address NIM compression, reduce costs and improve ROC
• Platforms: Invest in adviser sales and service; embed market leading retirement solutions
• Advice: Achieve breakeven target; build on strong practice relationships
• Master Trust: Refine retirement solutions, drive sustainable performance
• New Zealand: Maintain current performance and continue to diversify revenue 

Efficient capital, cost and balance sheet management

• Address corporate centre costs: Right size corporate costs; simplification and transformation program
• Maintain disciplined capital management: Strong balance sheet, focused on optimising capital. Reduce net debt as appropriate; committed to returning surplus capital to shareholders 

Create new revenue sources and lasting points of differentiation

• Digital Small Business Bank on track to begin operating in Q1 2025
• Expand on channel opportunities, including building digital advice capability
• Extend retirement product innovation, leveraging large existing customer base and breadth of capability across the wealth value chain

We’re driving change by focusing on four key enablers:

• purpose and culture
• brand, reputation, and environmental, social and governance (ESG) focus
• digital and data capability
• respecting risk.