Contact us
Our strategy

Our Strategy 

We have set a clear path to a new AMP by repositioning to focus on our core banking and wealth management businesses, simplifying the organisation and exploring opportunities for growth.


  • Invest for disciplined growth in AMP Bank
  • Grow the North platform by building new relationships with independent financial advisers
  • Continue to transform AMP’s Advice business


  • Deliver capital management program following asset sales
  • Continue to right-size the operating model for agility and efficiency
  • Continue to review portfolio of assets to ensure AMP is the right owner


  • Invest and support growth in direct-to-customer initiatives in selected areas
  • Develop leading position in retirement
  • Explore new business models and drive new revenue

We’re driving change by focusing on four key enablers:

  • purpose and culture
  • brand, reputation, and environmental, social and governance (ESG) focus
  • digital and data capability
  • respecting risk.