AMP Bank today announces the appointment of Paul Herbert as Head of Intermediary Distribution and Governance, joining 3 August 2021, bolstering AMP’s support for the broker channel.

Mr Herbert is an experienced leader with deep knowledge of the third-party broker channel, having spent more than 25 years in the industry. Mr Herbert was previously the Head of Lending Distribution at MyState Bank, and prior to that, CEO at The Rock Building Society. He brings strong experience in transformation and distribution, having also held roles at Westpac, RAMS and GE Money.

The appointment supports AMP Bank’s objective to broaden its reach while maintaining focus on the broker channel, expanding in key locations. Mr Herbert will be based in Brisbane, and the Bank is currently recruiting to further strengthen its state team in Victoria.

AMP Bank is also continuing its engagement with brokers and advisers through virtual webinars. Initiated as a way of connecting and sharing expertise during COVID-19, the webinars share market insights, policy and credit updates from AMP and industry experts.

At the same time, AMP Bank is investing in its technology and service enhancements, with ongoing focus on automation and digitalisation to make the home loan application process easier for both customers and brokers. Most recently, this includes the simplification of verification of identity requirements.

Mr Herbert will be focused on driving continued mortgage growth, strengthening the Bank’s service offering for brokers and advisers, and ensuring it continues to be easy to do business with AMP Bank. 

Michael Christofides, General Manager, Home Lending, AMP Bank, said:

“Paul is a highly-regarded financial services leader with extensive experience in strategy development, sales management and people leadership.

“We know service levels are a top priority for brokers and advisers, and Paul’s appointment will be helping us continue to deliver best-in-class solutions and support.”

Paul Herbert, Head of Intermediary Distribution and Governance, AMP Bank, said:

“I look forward to building on AMP’s strong track record, working closely with brokers and advisers.

“Human connection is critical to the way brokers support their clients, which is why I’ll be placing a strong focus on culture and deepening relationships with our broker and adviser partners.”