SuperConcepts has announced the acquisition of Reckon's Desktop Super platform, which will see the transition of approximately 16,000 SMSF software clients to the SuperConcepts business.
The acquisition continues SuperConcepts' growth as a provider of SMSF software services to accountantsand specialist SMSF advisers, increasing its market share across both administration and software servicesfrom 6.8 to 9.7 per cent.
SuperConcepts and Reckon have also formed a strategic alliance to leverage each other's expertise andindustry relationships to provide customers with a leading SMSF software service.
Natasha Fenech, CEO SuperConcepts said the acquisition and strategic alliance is another step forward ingrowing the SuperConcepts business as a leading end-to-end service provider in the SMSF market.
"Reckon is a highly-regarded provider of accounting software services. We're excited to form an alliance thatwill help us to enhance the level of service and technology available to SMSF trustees and their advisers.
"SMSF software continues to be a key part of our strategy and we will continue to invest in the technologyas we expand our service to become a market leader in SMSF software solutions and partner of choice forthe SMSF industry," she said.
In-line with its strategy, SuperConcepts has continued to build scale in the SMSF market as an end-to-endprovider of administration, software and education services to SMSF trustees, accountants and financialadvisers.
Sam Allert, Managing Director Reckon for Australia and New Zealand said: "Our strategic alliance withSuperConcepts ensures Reckon is providing the best value SMSF software solution to our clients goingforward. We're thrilled to be to working with a leading brand in the SMSF administration market and this isjust the start of a powerful partnership."
Desktop Super customers will not notice any immediate change to the way they access their funds.
About SuperConceptsSuperConcepts is a leading provider of self-managed superannuation fund (SMSF) administration, software andeducation services to SMSF trustees, accountants and financial advisers, servicing more than 40,000 funds.SuperConcepts comprises a number of sub-brands including AMP SMSF, Ascend, Cavendish, Multiport, Justsuper,SuperConcepts, SuperIQ, superMate, yourSMSF and a part ownership of Class Ltd. Find out more at www.superconcepts.com.au.
About ReckonReckon is an ASX listed and Australian owned company with over 25 years' experience delivering market leadingsolutions to accountants and bookkeepers, legal professionals and small to medium sized businesses. Reckon'ssoftware solutions are designed to make accounting faster, easier and more productive. Find out more at www.reckon.com.
