North, one of Australia’s leading wrap investment platforms, has launched a refreshed brand as it continues to broaden its reach into the independent financial adviser (IFA) market.

The new brand brings a contemporary edge to one Australia’s first wrap platforms, including a new logo and colour palette. It reflects the significant and ongoing investment in North, ensuring it supports advisers deliver the best possible outcomes for their clients and practices.

Since 30 June 2021, North has added 191 investment options, 46 managed portfolios, 72 partnered managed portfolios, reduced brokerage fees and fee caps, and launched a new client app that allows clients to access their accounts anywhere.

Later this year North will also launch market-first retirement solutions for advisers and their clients. Developed by AMP’s General Manager of Retirement Solutions, Ben Hillier, the solutions are designed to maximise income for life and provide clients increased confidence and clarity with their retirement income.

AMP Director of Platforms Edwina Maloney, said:

“North’s new brand symbolises its strengthening value proposition and, importantly, that we’re ‘open for business’ with all advisers and licensees, including IFAs.

“We listen to financial advisers, understanding the importance of creating an intuitive platform that supports both the client experience and practice efficiency throughout the advice implementation process.

“We also know that value for money, functionality and access to high quality investments and insights, including managed portfolios, are valued most by advisers and clients, and is where we’re continuing to invest.

“North has the fastest growing range of managed portfolios in the market, a new client app, with other functionality enhancements launched this year, and more to come.

“In coming months, North will also launch market-first retirement solutions, providing clients with greater confidence to spend their retirement income without fear of running out and more fully enjoy their post working years.

“With an ongoing investment program, innovative and market leading offers coming to market, and a growing presence in the IFA market, it’s an exciting time for the North platform.”  

North had net cashflows of $1.3 billion in the first half of 2022, including a 49 per cent increase in cash inflows from IFAs.