North’s multi-award winning retirement solution, MyNorth Lifetime, has won another award for innovation – Best Fund Innovation Of The Year at the Chant West 2023 Super Fund Awards.
Now in its 11th year, the Chant West Super Fund Awards are an annual celebration of Australia’s best funds, awarding excellence in the industry.
The theme this year is ‘Making a Difference’, recognising those in the industry innovating and providing offers and services helping customers achieve better retirement outcomes.
MyNorth Lifetime was also awarded Canstar’s Innovation Excellence Award in April, and in October last year won two Plan For Life (PFL) awards at their Longevity Cover Awards.
North launched its market-first retirement solution, MyNorth Lifetime in October 2022, offering retirees and those transitioning into retirement the highest level of lifetime income in the market.
Edwina Maloney, AMP Director of Platform said:
“This latest award for our new MyNorth Lifetime is further recognition that the solution is a game changer for the retirement industry and for Australians seeking greater financial confidence in retirement.
“It offers the flexibility of an account-based pension with the lifetime cashflow features of annuities. Customers and their financial advisers also have complete control over investment choice and strategy, with access to North’s extensive investment menu.”
“We are working closely with the financial adviser community, so they can help their clients take advantage of MyNorth Lifetime’s many benefits.
“The solution forms an important part of North’s broader offer for advisers and their clients, which includes an expanding managed portfolio range, and functionality designed to support advice quality and practice efficiency.”
